Article: Salt Lake City Olympic Committee Auctions Seats for Top Events on the Internet.

By Elliott Almond, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News

May 22--In an experiment that could change the way sports tickets are sold, the best seats to the 2002 Winter Olympics are being offered to the highest bidder on the Internet.

The Salt Lake Olympic Organizing Committee on Monday launched an auction on eBay for more than 100 front-row seats to the Games' cornerstone events.

In the first-of-its-kind auction, Salt Lake organizers hope to raise $100,000 from premium tickets with an average face value of $200. The move signals a potentially lucrative way for sports organizers to eliminate scalping for high-demand ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!