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Article: German drive goes into Tube and national press.(German Wine Information Service advertises wine on posters in the London Underground)(Brief Article)
- Article from:
- Grocer
- Article date:
- May 5, 2001
CopyrightCOPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The latest stage in the revitalisation of the German wine market in the UK gets under way this month with a new ad campaign.
This is the second stage of an initiative which began last year under the banner `If you think you know German wine, drink again'.
The German Wine Information Service is spending 200,000 [pounds sterling] on cross-track posters in the London Underground and ads in the national newspapers' weekend magazines.
Nicky Forrest, director of the German Wine Information Service said: "The campaigns over the last two years have been designed to raise awareness.
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