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Article: Sparks of design genius.(Ronson International Ltd.)(Brief Article)
- Article from:
- Grocer
- Article date:
- May 5, 2001
CopyrightCOPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Although Ronson has developed its share of the UK disposable lighter category to 20%, it still sees the potential for further growth.
Through research Ronson discovered that there was little in the way of a desirable product for the younger smoker. This gap in the market gave Ronson the idea for a new product.
With the focus firmly on disposable and refillable, Ronson developed a design-led, contemporary lighter that gives quality and value for money -- the V2000.
Following its launch in December 1999, its global success prompted Ronson to further develop the product. In October 2000 `Colours' was launched. Available in translucent and matt ...