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Article: WHY FARMERS AREN'T USING YOUR WEB SITE -- YET.(Brief Article)
- Article from:
- Agri Marketing
- Article date:
- May 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Farmers were among the first to begin using personal computers, so you might expect by now that they'd be making frequent use of ag Web sites. But a new Gallup study conducted for APA: The Association of Leading Ag Media Companies shows farmers are lagging far behind the general public in Internet usage. How can that be?
A seven-member farmer panel at a recent meeting of the North Central Chapter of the National Agri-Marketing Association shed some light. You might find some of the farmers' 10 reasons surprising.
REASON #10: The Internet is too slow for farmers.
Regardless of its modem speed, the typical farm computer must draw data through the ...