Article: Supervisor Communication Practices And Boundary Spanner Role Ambiguity.

Salespeople, customer-contact service employees, and other boundary spanning employees often experience high levels of role ambiguity because they (1) operate between the firm and its environment, (2) produce innovative solutions to non-routine problems, and (3) experience differing role expectations from inside and outside the organization (Kahn et at., 1964; Singh, 1993). Babin and Boles (1998) observe that front-line boundary spanners represent a rapidly expanding proportion of a firm's total number of employees and that they occupy a critical role in influencing the customer's experience with the firm. Because role ambiguity is negatively associated with important job ...

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