Article: Creative Minds Design Attention--Getting Annual Reports.(Brief Article)

Union-Tribune Replaces Special Sections Editor

Two of the people primarily responsible for Jack in the Box, Inc.'s much-buzzed-about annual reports are at it again.

The fast-food company's annual reports, which were designed as a comic book in 1998, a children's book in 1999 and a competitor's file for 2000, have gotten attention from several papers, including the Wall Street Journal.

Eric Schellhorn had been corporate communications director at Jack in the Box and left the company last year to start Crowded Room Public Relations. He also formed an alliance with designer Stephan Donche, who had been designing the reports. Donche launched his ...

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