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Article: Meeting Planners Taking on an Elevated Role.(Brief Article)
- Article from:
- San Diego Business Journal
- Article date:
- May 7, 2001
- Author:
CopyrightCOPYRIGHT 2001 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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1M Annual Meetings Contribute to $41B Industry
Not long ago, just the ability to, envision and somewhat successfully meander through the logistics of a company meeting or event was acceptable. Not anymore.
The meeting industry has become a $41.8 billion dollar affair and there are more than 1 million meetings held annually. The significance and value of a successful meeting planner also has risen dramatically, within the organizational structure.
Today's, planner possesses exceptional visionary and procedural skills, patience, and the drive and fortitude to execute strategic, effective meetings. Many of today's top executives are learning. that ...