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Article: Ad Age DataCenter - 14th Annual Report: Marketing Services; Agencies pack heady 20% revenue growth.(Brief Article)(Statistical Data Included)
- Article from:
- Advertising Age
- Article date:
- May 21, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The signs of marketing services are everywhere. What may look like another piece of direct mail or a pennant over your grocer's cheese case is more likely just the tip of a giant databerg or, as some data slicers prefer, diceberg.
Reason for the data growth is that the marketing services field-sales promotion and direct marketing-is producing bales of information from all its fill-ins and click-ons and universal product codes. It continues to expand faster than advertising, and researchers, clients and agencies are demanding data to get answers to who's attending the events, seeing the promotions and logging onto the Internet.
U.S revenue growth, ...
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Article: TCB Direct Marketing Services Inc. (Credits, ...
Westchester County Business Journal;
June 2, 2003 ;
603 words
... ... announced the launching of TCB Direct Marketing Services Inc., Bedford Hills, a direct marketing services brokerage focusing on printing ... services. Brady is president of TCB Direct Marketing Services. He has 20 years of experience ...
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