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Article: McAtlas Shrugged.(interview with McDonald's CEO Jack Greenberg)(Interview)
- Article from:
- Foreign Policy
- Article date:
- May 1, 2001
CopyrightCOPYRIGHT 2001 Carnegie Endowment for International Peace. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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McDonald's CEO Jack Greenberg on why those who hate globalization should learn to love his company.
For hundreds of millions of hungry consumers around the world, McDonald's means burgers, fries, and sundry McSpecialties. For many others, McDonald's symbolizes the worst of today's world: U.S. hegemony, trampled rain forests, genetically modified foods, and cultural homogenization. Yet, besieged by angry activists, mad cows, and copycat competitors, the world's most recognized brand name sometimes looks less like the unstoppable juggernaut of globalization and more like its unexpected victim. Whether McDonald's corporate fortunes rise or fall, its value endures as ...