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Article: INDIA: The Next Emerging Market.(Brief Article)
- Article from:
- Franchising World
- Article date:
- May 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Economic growth, purchasing power and the entrepreneurial spirit are paving the way for franchising's growth in this nation.
Having received more inquiries in the last six months than the last six years, from investors wishing to acquire master franchise rights in India, I decided it was time to explore the market, and learn first hand. I am delighted I did, as in conjunction with the Commercial Service, that organized some of the best Gold Key programs I have ever attended, I was very pleasantly surprised by the high level of interest in and the knowledge of franchising, plus the desire to own major franchise brands.
I must admit that in the past, I had ...
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