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Article: Chicago Tribune Marketing Column.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- June 1, 2001
CopyrightCOPYRIGHT 2001 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News
Jun. 1--Chicago Tribune has sent a new version of the Jim Kirk column, which was moved for Jun. 1 by KRT Business News as TB-MARKETING-COL. Please use this version:
Chicago Tribune Marketing Column
By Jim Kirk
Chicago Tribune
Jun. 1--When Novartis AG, which owns Ciba Vision, acquired Des Plaines-based Wesley Jessen VisionCare last year, it was unclear whether Ciba would need two advertising agencies.
This week, Publicis in Mid America, Wesley Jessen's agency of record, found out the answer was no--it was winning all the business in an unexpected ...