|
|
Article: Revitalift relaunch to lift L'Oreal campaign.(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- May 11, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Cosmetics giant L'Oreal Group is gearing up for a major data-capture exercise on the back of the relaunch of its anti-ageing brand Revitalift, to learn more about its older customers.
Around 230,000 known skincare users aged between 41 and 59 are being sent mailpacks, which include sample sachets and money-off vouchers as well as a questionnaire on buying habits and spending patterns.
The mailing is part of a fully integrated campaign involving TV ads and press activity.
"We are going to be using direct marketing to build a clear picture of Revitalift users, their lifestyles and usage ...