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Article: New oval hair color package conveys Clairol's essence of luxury.(packaging for Herbal Essences)(Brief Article)
- Article from:
- Food & Drug Packaging
- Article date:
- May 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Shaped packaging is, again, helping to catch the eye of the discerning shopper--this time for a new line of Herbal Essences permanent hair color from Clairol. With this brand's first foray into hair color, the company entices consumers to "Experience the True Intensity of Color" with a luxurious, upscale package.
Standing out on the shelf in this category is difficult at best. According to Kimberly Harvey, a senior package engineer at Clairol, "You have a consumer going to the shelf looking at a large array of different [hair color] products. If you have a premium package to draw the consumers eye, you have a better chance to sell your product. Eye-catching ...