Article: Tampa Tribune, Fla., What We Hear Column.

Tampa Tribune, Fla. Knight Ridder/Tribune Business News

Jun. 3--IT'S A SNACK! IT CLEANS UP CRUD!: After Procter & Gamble Co. got government approval in early 1996 for its controversial fat substitute olestra, one of the first users of the substance was Frito-Lay, which sells a less-fat potato chip called "Wow!"

That could be the appropriate headline for P&G's latest proposal for olestra.

Disappointed with sales of the fat substitute, the company is talking with federal regulators about using its olestra-manufacturing plant to also make a product that could be used for environmental cleanups.

P&G would be able to get more use out of ...

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