|
|
Article: Verizon Wireless Awards Bozell New York National Brand Campaign and AOR Status.
- Article from:
- PR Newswire
- Article date:
- January 12, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK, Jan. 12 /PRNewswire/ --
Verizon Wireless, the largest wireless communications provider in the U.S., has named Bozell New York agency of record and given the agency its national branding assignment. Bozell New York created the ongoing Verizon Wireless multi-media launch campaign, tagged "Join In," which broke in April 2000.
The agency was tapped for the launch campaign after handling Bell Atlantic Mobile's advertising for five years. Bell Atlantic Mobile, Vodafone AirTouch, PrimeCo(R) and GTE Wireless were united to form Verizon Wireless last year.
Bozell New York President Tom Bernardin commented: "We are extremely proud to be the ...