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Article: McVitie's Penguin Flipper Dipper.
- Article from:
- Marketing Week
- Article date:
- May 3, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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...Publicis has created a TV campaign to promote the launch of ...
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Article: Biscuits: the biscuits sector was hit by a mania for lunchbox ...
Grocer;
December 15, 2001 ;
700+ words
... ... Following on from the success of Jammie Dodgers Dipz last year, McVitie's has launched a Penguin version called the Flipper Dipper, featuring Penguin biscuit fingers with a portion of chocolate cream. Realising the potential for these children's treats ...
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