Article: Trade Shows 'Slow' in Y2K+1 and Beyond, While IT Expos 'Mirror' Web Woes.

Considered the heart and soul of B2B media, trade shows--coming off more than a decade of overall solid growth (4%+ average per year), capped by a 3.1% uptick last year--may be in for a bumpy ride over the next few years, according to Cahners' Tradeshow Week director of research services Michael Hughes. "Trade shows have become a slower-moving ship," he tells us. "Profit margins are up, but are no longer going through the roof." Y2K by the numbers: Net square footage increased 3.2%, exhibiting companies are up 3.4%, and attendance grew 2.8%. But with growth rates possibly nearing their plateau, trade shows in 2001 face a bigger challenge from the down economy. ...

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