Article: Hot pot pot shots.(Heinz microwaveable pasta)(Brief Article)

Hot on the heels of its instant noodles and microwaveable pots of baked beans, Heinz's latest convenience product is microwaveable pasta meals.

Positioned in the hot snacks category alongside brands such as Pot Noodle, it is angling for the lunchtime sandwich-alternative market.

It comes in four flavours: Bolognese Penne, Carbonara Rigatoni, Sun-Dried ...

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