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Article: Hot pot pot shots.(Heinz microwaveable pasta)(Brief Article)
- Article from:
- Grocer
- Article date:
- May 26, 2001
CopyrightCOPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hot on the heels of its instant noodles and microwaveable pots of baked beans, Heinz's latest convenience product is microwaveable pasta meals.
Positioned in the hot snacks category alongside brands such as Pot Noodle, it is angling for the lunchtime sandwich-alternative market.
It comes in four flavours: Bolognese Penne, Carbonara Rigatoni, Sun-Dried ...