Article: Matav Chooses Microsoft TV Access Channel Server for Interactive TV Trial.

Leading Israeli Cable Operator First to Announce Interactive TV Trial Based

On Microsoft TV Access Channel Server

REDMOND, Wash., and NETANYA, Israel, June 7 /PRNewswire/ --

Microsoft Corp. (Nasdaq: MSFT) and Matav Cable Systems Media Ltd. (Nasdaq: MATV), one of Israel's leading cable network operators, today announced that Matav will begin field trials of new interactive TV services based on Microsoft(R) TV Access Channel Server. When the trial begins later this summer, Matav will be the first company in the world to utilize Microsoft TV Access Channel Server, a server-based interactive TV software solution. This is Matav's first trial of ...

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