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Article: Databox.(World-wide statistics for 2001 television advertising)(Statistical Data Included)
- Article from:
- Screen Digest
- Article date:
- June 1, 2001
CopyrightCOPYRIGHT 2001 Screen Digest Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Databox
* Except as otherwise specified, numbers are in units,
for full year or as of year-end.
* Comparisons are with the corresponding period a
year earlier, except as stated.
Advertising
US: network TV advertising revenues by segment
IQ 2001
$mchange
a.m. 187.1+6.8%
sports871.2+1.9%
late night161.1+1.0%
daytime 274.4-8.2%
news 243.8-9.6%
children's 14.1 -31.0%
[Ernst and Young, Broadcast Cable Financial Management
Association]
US: local/spot cable advertising sales forecast
$m 20012002200320042005
revenues3,837 4,029 4,431 5,096 ...