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Article: Telecommunications Firms Look for Unusual Outlets to Sell Phones, Phone Cards.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- June 13, 2001
CopyrightCOPYRIGHT 2001 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tampa Tribune, Fla. Knight Ridder/Tribune Business News
Jun. 13--Two years ago, PrimeCo Personal Communications representatives asked Sohail Milanian to sell something new.
The telecommunications company wanted the gas station owner to clear some space on his crowded convenience store counter to sell prepaid airtime minutes and cellular phones.
Milanian was skeptical that customers would buy them, but he was willing to try.
The results were surprising to both parties.
Instead of selling an average of $750 a month, which was expected, convenience stores like Milanian's sold more like $3,000 in telecom merchandise, PrimeCo ...