Article: Houston Chronicle Implements MapScape.com to Offer Interactive Newspaper Planning, Analysis, and Ordering Online.

Business/Technology Editors

ANDOVER, Mass.--(BUSINESS WIRE)--June 13, 2001

Using MapScape.com, Houston Chronicle Provides Online Geo-Targeted

Newspaper Insertion Orders At the ZIP and Sub-ZIP Code Levels

Houston Chronicle has implemented MapScape.com, the online market intelligence and media strategy resource by Tactician Corporation, to power a new online, geo-targeted newspaper planning, analysis, and ordering system.

The 100 percent online system - driven by MapScape.com and designed to meet the ZIP Code and sub-ZIP Code FSI targeting requirements of Houston Chronicle - is easy to use, yet flexible enough to incorporate ...

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