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Article: Houston Chronicle Implements MapScape.com to Offer Interactive Newspaper Planning, Analysis, and Ordering Online.
- Article from:
- Business Wire
- Article date:
- June 13, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business/Technology Editors
ANDOVER, Mass.--(BUSINESS WIRE)--June 13, 2001
Using MapScape.com, Houston Chronicle Provides Online Geo-Targeted
Newspaper Insertion Orders At the ZIP and Sub-ZIP Code Levels
Houston Chronicle has implemented MapScape.com, the online market intelligence and media strategy resource by Tactician Corporation, to power a new online, geo-targeted newspaper planning, analysis, and ordering system.
The 100 percent online system - driven by MapScape.com and designed to meet the ZIP Code and sub-ZIP Code FSI targeting requirements of Houston Chronicle - is easy to use, yet flexible enough to incorporate ...