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Article: Cajun catfish and shrimp added to Captain D's menu.(Brief Article)(Statistical Data Included)
- Article from:
- Seafood Business
- Article date:
- May 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Diversified Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"100% Flavoriety" ad campaign features seafood restaurant's strengths
Captain D's is rolling out a number of new menu items as part of its "100% Flavoriety" ad campaign, which spotlights the seafood restaurant chain's strengths -- its broad selection and array of flavors. Cajun catfish, the latest addition to Captain D's menu, was introduced on April 30.
In February, Captain D's also unveiled the most aggressive expansion plan in its 30-year history, which will result in about two-thirds of the company's restaurants being operated by franchisees, up from one-third.
The ad campaign was launched on Feb. 26, when two bite-sized shrimp items -- ...