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Article: PR: The Credibility Enhancer.(maintaining public relations)
- Article from:
- Bank Marketing
- Article date:
- May 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Public relations is an often-neglected, but integral part of marketing.
Remember, it's important to have a PR plan that meshes with your bank's marketing and strategic objectives.
Let's face it: A bank's most valuable asset is its reputation. In today's world--where banking executives face rising competition, restructurings, mergers and diminished resources--bank marketers must know how to protect and uphold that reputation. To accomplish this goal, managers need skilled public relations professionals working in conjunction with marketing personnel. And, these PR experts constantly need to keep their fingers on the publicity pulse of the marketplace.
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