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Article: Online Advertisers Finally Have a Rich Media Tracking Tool With the Launch Of MediaTweak.com's User Tracking and Viral Marketing Tools for Flash and Shockwave.
- Article from:
- Business Wire
- Article date:
- June 18, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/High-Tech Writers
TORONTO--(BUSINESSWIRE)--June 18, 2001
The void that previously dominated rich media web metrics is now filled by the launch of MediaTweak.com's Flash and Shockwave tracking services. By building tracking into the rich media event itself, MediaTweak is able to document user behavior that is invisible to conventional reporting methods. Currently the ad serving networks rely on a Macromedia endorsed click-thru capture for rich media tracking. MediaTweak's service allows custom tracking and response to any user interaction with your rich media event. MediaTweak tracking functionality does not use cookies and is not ...