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Article: Instant Hit.(success story of MTV Networks Inc.)
- Article from:
- Multichannel News
- Article date:
- June 11, 2001
- Author:
CopyrightCOPYRIGHT 2001 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MTV'S IMPACT ON MUSIC, TV PRODUCTION AND AMERICA ITSELF BEGAN ONLY MONTHS AFTER THE NETWORK WENT ON THE AIR
JUDY McGRATH WALKED INTO THE HOTEL
Diplomat on Manhattan's 44th Street and headed for the ballroom, where MTV's New Year's Eve Rock 'n' Roll Ball was blaring away. As she made her way through the room, a surprised smile crept across her face. An uncanny mix of New York's hippest scene, from mega-star commedian John Belushi to graffiti artist Keith Haring and actor Dennis Hopper, were partying away. Outside, a line of people waiting to get in was snaking along the sidewalk in the rain.
"This really is something," thought McGrath, a young ...