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Article: MDI's Elvis Presley Lottery Promotion Topping the Charts Across North America and Around the World.
- Article from:
- Business Wire
- Article date:
- June 20, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
HARTFORD, Conn.--(BUSINESS WIRE)--June 20, 2001
The exclusive Elvis Presley(R) Lottery promotion is already a smash hit in its first six months of availability, licensed property holder MDI Entertainment, Inc. (NASDAQ SC: LTRY) announced today.
"Six lotteries have launched Elvis Presley(R) promotions since December, including New Jersey, Kentucky, Indiana, West Virginia, New Hampshire, and New South Wales, Australia," said Steve Saferin, President and CEO of MDI. Saferin added that the games will produce over $3 million in revenue for MDI.
He said at least eight other lottery jurisdictions are planning to launch Elvis ...