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Article: MASADA.(dead sea salt beauty products)(Brief Article)
- Article from:
- Soap & Cosmetics
- Article date:
- May 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Masada is a 20 year-old brand that offers bath gels, body lotions and bath salts among other products. What makes it stand out from the plethora of other such items on the market, is the key ingredient -- Dead Sea Mineral Salts.
The company's founder, Sam Schwartz had lived in Israel for a while and visited the Dead Sea, experiencing the therapeutic effects of soaking in the mineral-rich waters. When he returned to the US, he decided to make the salts available to everyone. Despite having no previous experience working with bath products, he ordered the first container of salt from a resource he found near the Dead Sea that cultivated all natural and unprocessed ...