Article: Kraft offering richly priced, creates global powerhouse.(Philip Morris Companies Inc., initial public offering)(Brief Article)(Statistical Data Included)

Philip Morris Companies Inc. served the company's food business on a mighty plate last week, conducting an initial public offering (IPO) of Kraft Foods Inc. that was as rich as Kraft' s Miracle Whip -- an offering that was the second-largest IPO in history and booked the global food business's value at nearly $54 billion.

Kraft was priced at $31.00 per share on the eve of the offer, opened June 13 at $31.50, rose to $32.45 and settled at $31.25 -- a debut that generated $8.7 billion, behind only the launch of AT&T Wireless last year, which generated $10.6 billion.

The offering spun out the largest publicly traded food company in North America and the ...

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