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Article: Arbitron Inc. to Measure Mexico City Radio Audiences; New Syndicated Ratings Service Wins Support Of Broadcasters And Advertising Agencies.
- Article from:
- Business Wire
- Article date:
- June 25, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
NEW YORK--(BUSINESS WIRE)--June 25, 2001
Arbitron Inc. (NYSE:ARB) announced today that, beginning September 2001, it will conduct syndicated radio audience measurement services for Mexico City broadcasters, advertisers and agencies.
The Mexico City radio ratings service will be the first syndicated radio measurement conducted by Arbitron outside the United States.
Broadcasters that have signed long-term commitments include Grupo ACIR, Imagen Telecomunicaciones, MVS Radio, Nucleo Radio Mil, and Organizacion Radio Formula. These broadcasters operate 23 stations in Mexico City and the Valley of Mexico. Advertising agencies ...