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Article: North Carolina-Based Krispy Kreme Doughnuts Hopes to Expand Overseas.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- June 22, 2001
CopyrightCOPYRIGHT 2001 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Richard Craver, High Point Enterprise, N.C. Knight Ridder/Tribune Business News
Jun. 22--Going overseas with its tasty delicacies have been a long-sought dream for Krispy Kreme Doughnuts.
With brand awareness at an all-time high domestically, and its stock still a darling on Wall Street, there's probably not a better time for Krispy Kreme to begin exporting its treats.
Despite that spotlight glow, Krispy Kreme's management has opted to take its sweet time before opening the doors in London, Tokyo or Mexico City.
Krispy Kreme is contemplating entering as many as 10 markets for its initial overseas stores, which include England, ...