|
|
Article: TV Violence Impairs Memory for Commercial Messages According to Iowa State University Study.
- Article from:
- Business Wire
- Article date:
- June 25, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Business, Education & Medical Writers
AMES, Iowa--(BUSINESS WIRE)--June 25, 2001
Does sex and violence really sell? A new groundbreaking study suggests that advertisers may not be getting the best bang for their buck.
A recent research study from Iowa State University, led by professor of psychology Dr. Brad Bushman, a nationally renowned expert on the effects of media violence, revealed that memory for TV commercials is lower in programs that contain violent and sexual content. The study involved 324 men and women aged 18-54 who were randomly assigned to watch either violent, sexually explicit or neutral (family-friendly) programming.
...