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Article: Starcom Motive scoops Amnesty International/Boddingtons task.
- Article from:
- Marketing Week
- Article date:
- May 17, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Starcom Motive has won the creative task for Boddingtons' six-figure sponsorship of Amnesty International's "We know where you live.live!" cabaret event at Wembley Stadium on June 3.
The event, which coincides with Amnesty's 40th birthday, will be billed as a joint presentation between Amnesty and Boddingtons.
Starcom Motive is using outdoor, print, radio and ambient media to publicise the event, which will be hosted by Eddie Izzard and broadcast on Channel 4 on June 16.
The deal is part of a [pound]14m marketing package for Boddingtons during 2001 by Interbrew UK.
Specific initiatives include a 96-sheet poster on ...