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Article: Food Marketing Costs: A 1990's Retrospective.(Statistical Data Included)
- Article from:
- Food Review
- Article date:
- September 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 U.S. Department of Agriculture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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U.S. consumers spent $618.4 billion on food in 1999 (excluding imports and seafood), up 37 percent from the $449.8 billion spent in 1990 (table 1). Consumers bought a larger volume of food, value-added processing and packaging of at-home foods increased, spending at restaurants and fast-food outlets grew, and prices for marketing inputs rose. All of these factors contributed to the jump in food spending during the 1990's.
Consumers' changing preferences drove their food selections, affecting the marketing services needed to provide these foods. Busy consumers of the 1990's demanded quick, easy-to-prepare convenience foods. The strong economy of the last several ...