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Article: Miller Brewing Buys 5 Percent Stake in Milwaukee County, Wis., Distributor.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- June 26, 2001
CopyrightCOPYRIGHT 2001 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Tom Daykin, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News
Jun. 26--Miller Brewing Co. has purchased a 5 percent stake in its Milwaukee County wholesale distributor, a move that could signal Miller's efforts to better compete with Anheuser-Busch Inc.'s distribution network.
Miller Brewing said Monday that its minority stake in Miller Brands-Milwaukee LLC will help it better understand its distributors and better serve their needs. Wholesale distributors are the crucial link between breweries and the nation's supermarkets, liquor stores, taverns and other sales outlets.
"This encourages even stronger relationships with our ...