Article: Royal Mail.(direct marketing)(Brief Article)

As anyone in marketing will testify, we are living through a time of great change in an increasingly complex, crowded and competitive media marketplace. As the new media revolution begins to deliver on it's promise, it is a good time to take stock and reflect on where we are.

CRM, Permission Marketing, Relationship Management, Top Vanilla, Transparent Marketing, or just plain old one-to-one marketing, are all enabled by the wide range of media options that are now available to us. Media choice is clearly a good thing from an advertiser perspective, but brings with it the challenge to continually develop and refine the armoury of direct marketing tools and ...

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