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Article: Royal Mail.(direct marketing)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- May 25, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As anyone in marketing will testify, we are living through a time of great change in an increasingly complex, crowded and competitive media marketplace. As the new media revolution begins to deliver on it's promise, it is a good time to take stock and reflect on where we are.
CRM, Permission Marketing, Relationship Management, Top Vanilla, Transparent Marketing, or just plain old one-to-one marketing, are all enabled by the wide range of media options that are now available to us. Media choice is clearly a good thing from an advertiser perspective, but brings with it the challenge to continually develop and refine the armoury of direct marketing tools and ...