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Article: Barclays Asset Finance banks on Chordiant Software to enhance CRM strategy; Bank increases efficiencies, customer retention and sales processes with Chordiant ICIM and Marketing Director software infrastructure.
- Article from:
- M2 Presswire
- Article date:
- June 27, 2001
CopyrightCOPYRIGHT 2001 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-27 June 2001-CHORDIANT SOFTWARE: Barclays Asset Finance banks on Chordiant Software to enhance CRM strategy; Bank increases efficiencies, customer retention and sales processes with Chordiant ICIM and Marketing Director software infrastructure (C)1994-2001 M2 COMMUNICATIONS LTD
RDATE:27062001
Cupertino, Calif. and London -- Chordiant Software, Inc. (Nasdaq: CHRD), provider of the Unifying Customer Relationship Management (CRM) Solution, today announced that Barclays Asset Finance has completed the first-phase implementation of its "Integrated Customer Solution" based on Chordiant's Intelligent Customer Interaction Management (ICIM) ...