Article: Mexican Companies Urged To Read Up On EU Potential Clients.

MEXICO CITY, Jun 27, 2001

Mexican companies need to make a major effort to prepare themselves in areas such as economic and technical knowledge, cultural expertise and image before making their first contact with potential clients in the European Union, with which Mexico last year implemented a free trade agreement, said Paulette Moreno, assistant director of Eurocentro, a unit of Mexican state-run development bank the National Foreign Trade Bank (Bancomext). "The first contact is all important. At the ...

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