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Article: TV vs. Direct Mail: Campaign Cost Comparison.(Statistical Data Included)
- Article from:
- Campaigns & Elections
- Article date:
- June 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Campaigns & Elections, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mail can deliver more information and deliver it in a more credible manner. Mail gives you the ability to deliver messages to special audiences or geographic areas that are difficult to target with a TV spot. Finally, mail does not need as many repetitions to make its impact.
AS THE COST OF advertising increases, many campaigns face an important decision. Should television or mail be their primary method of communicating with voters? There are a number of differences between the two mediums and cost is only one of them.
Television is generally a more effective way to communicate with voters because it does a better job of delivering information -- ...