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Article: Taco Bell Breaks Through Original Reality Show `'Murder in Small Town X''; Real Life Taco Bell Restaurant Manager Appearing in the Show.
- Article from:
- Business Wire
- Article date:
- June 28, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business/Entertainment Editors
IRVINE, Calif.--(BUSINESS WIRE)--June 28, 2001
Show Premieres July 24, 2001, from 8:30-10:00 p.m. (ET/PT) on FOX
Taco Bell(R) Corp. today announced its first extensive in-program brand placement strategy in the original primetime television series "Murder in Small Town X," airing nationally on FOX this summer.
"Our involvement with 'Murder in Small Town X' is an organic and creative way to break through the media clutter," said Debbie Myers, vice president of media services, entertainment & licensing, Taco Bell. "Today's viewers are fascinated with reality programs and Taco Bell consumers are adventurous ...