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Article: Michelin North America Taps Campbell-Ewald for U.S. Michelin-Brand Account.

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PR Newswire
Article date:
June 29, 2001
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GREENVILLE, S.C., June 29 /PRNewswire/ --

Michelin North America, Inc. announced today that it has awarded its U.S. Michelin brand account to Campbell-Ewald of Detroit. The announcement comes after an extensive agency review process. Michelin North America placed its U.S. Michelin-brand account in review earlier this year after a significant shift in the Michelin-brand marketing strategy.

(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20010629/CHF015 )

The good news was delivered in person as the Michelin Man himself handed a letter of intent from the brand to Campbell-Ewald President Jim Palmer.

"We're excited about the ...

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