Article: Weight Watchers contribution to Heinz exceeds $100 million annually: O'Reilly. (H.J. Heinz Co., Anthony J.F. O'Reilly) (includes related article on diet frozen foods)

Weight Watchers Contribution to Heinz Exceeds $100 Million Annually: O'Reilly

The Weight Watchers line has become H.J. Heinz Company's second-largest brand, surpassed in sales dollars only by the Heinz label itself, reported Chairman Anthony J.F. O'Reilly.

"Weight Watchers brand sales explanded 20% in the past year, and we plan to continue or to exceed this growth rate worldwide over our next five-year business cycle," he said.

The Pittsburgh, Pa., U.S.A.-based outfit's overall growth is reflected in its five-year compound rate of 7%. Sales topped $5.2 billion in fiscal 1988. During the same period, net income rose by 12.5% to more than $386 ...

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