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Article: NAME DROPPING; FURNITURE MANUFACTURERS CONTINUE TO USE BRANDS, BUT NOW AT A LESS EXCESSIVE RATE.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- June 11, 2001
- Author:
CopyrightCOPYRIGHT 2001 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HIGH POINT, N.C.-The decade-long licensing frenzy may be over in furniture, but profitable opportunities remain for thoughtful unions of brands and merchandise.
For every licensing hit -- Ernest Hemingway from Thomasville or Lexington's Bob Timberlake -- there have been plenty of duds.
The gold rush may be over, but so are the days of rushing headlong to market with a hastily assembled and poorly supported program, said Bob Skotnicki, chief executive officer of Global Licensing in Hickory, N.C.
"The big, low-hanging fruit is gone," Skotnicki said. "Now [companies] are making more educated evaluations about what works. We're seeing a leveling ...
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Article: History channel readies Spanish-language net.(A and ...
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...The History Channel has joined the crush of programmers launching ... networks targeting U.S. Hispanics. History Channel in May plans to debut a Spanish-language net work, The History Channel en Espanol, focused on world and Latin ...
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