Article: How the Campaigns Were Won.(photographs of presidents and candidates influenced American public)(Brief Article)

He was the first president to be photographed not in repose but in action--ready to rise in front of his Roughriders tent, manipulating the controls of a steam shovel in Panama, speaking with his hands raised so energetically that you can almost hear them clap together a moment later. Pudgy and short, with a squeaky voice and an aristocratic accent, Theodore Roosevelt would not have been well suited to the television age, but he used the emerging technology of the photograph to impress his personality and his policies on the American people.

To be sure, other presidents, starting with John Tyler in the 1840s, had been photographed, and political parties had ...

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