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Article: CVS unveils Healthy Women centers.(and film processing alliance with America Online)(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- June 4, 2001
CopyrightCOPYRIGHT 2001 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WOONSOCKET, R.I. -- CVS Corp. is reaching out to its core customers--women--with the introduction of Healthy Women centers in 1,900 of its 4,100 stores.
Situated in the beauty care departments of selected outlets, the Healthy Women centers are anchored by a display of health information and products that spotlight wellness concerns for women.
The first centers began appearing in early May.
Executives had originally thought the best location for the Healthy Women displays would be adjacent to their stores' pharmacies, but consumer research showed that when women were asked about their health they usually linked feeling healthy with looking good. ...