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Article: Fred Hayman's winning formula for clothing. (Beverly Hills clothier)
- Article from:
- Daily News Record
- Article date:
- May 22, 1989
- Author:
CopyrightCOPYRIGHT 1989 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fred Hayman's Winning Formula for Clothing
BEVERLY HILLS, Calif. -- The address is the same. The awning is almost the same and the face is certainly familiar, but this shop is no longer Giorgio. It's now called Fred Hayman Beverly Hills. And they still come running.
Though his boutique, which he once owned with his ex-wife, Gale, is still one of Rodeo Drive's glitziest shops, the Giorgio logo outside the 10,000-square-foot store was replaced this past January. The 2,000-square-foot men's clothing department, run by general manager Peter Jaram, quietly pumps on despite the obvious changes, projecting close to $5 million worth of business for 1989. The ...