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Article: Fashion takes a back seat on Rodeo Drive. (Beverly Hills)
- Article from:
- WWD
- Article date:
- May 22, 1989
- Author:
CopyrightCOPYRIGHT 1989 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FASHION TAKES A BACK SEAT ON RODEO DRIVE
BEVERLY HILLS -- Rodeo Drive's mystique has been built over the last 20 years largely by its high-priced women's apparel stores. The image of movie stars and Beverly Hills socialites buying their wardrobes along the street gave Rodeo romance and fueled the street's great success.
Now, however, Rodeo's designer and high-priced women's apparel business is hurting with slow sales growth and a limping pace of store openings. Not surprisingly, the better women's business is less important.
Status leathers, jewelry, fragrances and art galleries are now at the center of the action.
Despite the ...