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Article: Getting the most from your Yellow Pages advertising.
- Article from:
- Air Conditioning, Heating & Refrigeration News
- Article date:
- May 15, 1989
- Author:
CopyrightCOPYRIGHT 1989 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Getting the most from your Yellow Pages advertising
You can skip this article.
You can, at least, if you're completely satisfied with what you're doing (or not doing) in the Yellow Pages. There's no need to read farther if you're delighted with what your advertising costs, you're certain not a penny of it is wasted, and you're not interested in making the advertising more effective.
Of course, if your satisfaction is based on doing nothing, or almost nothing, in the Yellow Pages, you might want to read just a bit farther.
American consumers turn to air conditioning and heating categories in their Yellow Pages 134 million times a year. ...