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Article: Red Lobster and Euro RSCG McConnaughy Tatham Launch Festival of Crab Advertising and Promotion.
- Article from:
- PR Newswire
- Article date:
- July 9, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ORLANDO, Fla., July 9 /PRNewswire/ --
Red Lobster will launch new advertising and a new promotion on July 9 featuring "Chef Ned" who is passionate about the restaurant company's summer Festival of Crab.
The six spots (three television and three radio) are part of the larger "Go Overboard" creative campaign that Red Lobster first launched in November targeting Americans' growing passion for seafood.
Those original spots, which were created and produced by Chicago-based EURO RSCG McConnaughy Tatham, most recently featured a seafood-passionate chef walking out of the ocean to serve a fresh lobster to Red Lobster guests. The ad enjoyed strong ...