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Article: Lead the pack, keep up with the Joneses or take your time?(incorporating e-business into the food processing industry)(Brief Article)
- Article from:
- Food Processing
- Article date:
- June 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Putman Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Just about everyone has bought into the hype surrounding e-business.
Take a look at any corporate strategy, and it's likely to contain some e-element or grand scheme to conquer an entire industry segment via technology. Why this headlong rush into e-commerce, even among traditional brick-and-mortar sectors?
"In many cases, it's a knee-jerk reaction fueled by fear, uncertainty and doubt," says Karen Peterson, an analyst at the Gartner Group, Stamford, Conn. "The mind-set is 'My competitors seem to be doing it, so if I don't do it soon, I'll be out of business.'"
Take, for instance, the food industry. A well-known North American chain of 250 ...